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Developing and Protecting the Liveliest Neighborhood in the World.
The French Quarter Business Association is a membership organization whose mission is to assist in the development and success of business in the Vieux Carré while protecting the integrity of this historic and cultural district.
The Association's goal is to enhance the business climate of the French Quarter and to make living and working in this historic neighborhood easier, more enjoyable, and more profitable.
In addition to serving as a conduit for other business and civic organizations, residential associations and governmental entities, and their leaders to communicate and cooperate with one another, French Quarter Business Association offers invaluable opportunities for networking during annual events such as the Summer Cocktails Membership Event hosted at Latrobe's in 2015 with invitations custom designed by Midnight Boheme.
The FQBA hired Midnight Boheme, a proud member of the organization, to design the membership brochure.
THE PASSPORT TO THE FRENCH QUARTER
The French Quarter Business Association is committed to driving business to its members, especially during the traditionally slow season. The Marketing and Events Committee created the "Passport to the French Quarter" campaign to inspire New Orleanians and beyond to reconnect with the French Quarter by offering and promoting summer discounts.
The French Quarter Business Association prints 4,000 Passports annually, each containing dozens of discounts to member businesses, and distributes them at a number of high-profile events and festivals throughout the summer, as well as promoting digital access to the Passport at www.frenchquarterpassport.com.
Coordinated advertising, public relations, and social media campaigns — including more than 1 million online impressions generating thousands of click-throughs — supports the initiative which runs from June 1st through September 31st.
Midnight Boheme has been the sole designer on the Passport campaign since 2015 and is proud to develop and manage the website along with designing the printed Passport each year, creating the promotional ads, social media campaigns, and video commercials such as the music video above. Press play to view!
Beat the summer heat with the FQBA's stylish promo fans boasting the French Quarter Fan Hashtag and the Association's map of businesses.
Each January, the FQBA hosts a grand gala to presents awards and induct the new board members. The members are sent invitations with each year's theme.
Since 2015, Midnight Boheme has been the proud designer of the event's collateral, including save the date cards, invitations, posters, programs and media frames.
Developing a responsive website for the Passport to the French Quarter marketing campaign, Midnight Boheme worked alongside the French Quarter Business Association's Marketing & Events Committee each year to bring their vision into the digital age.
With commercial videos, social media promos, and online advertising, the Passport summer campaign has been a successful tool in bringing summer business back to the French Quarter.
Using stock photography, digital mockups, and clever Photoshop skills, Midnight Boheme developed a wide range of fresh images for the Passport to the French Quarter campaign to use on the website, in print advertisements, and in social media marketing.
There are times when a client does not have the budget to hire a professional photographer and models, buy backdrops or camera equipment, or build a set complete with lighting and costumes, therefore Midnight Boheme offers special graphic design services to manipulate images by digitally "Photoshopping" the client's product into the premade scene. It takes some talent and a few tricks of the trade, but it's worth it!
Inspired by the actual United States passports issued by the government to gain access to other countries during international travel, The Passport to the French Quarter is designed by Midnight Boheme in a similar style and size as the traditional travel document.
Over 4,000 Passports have been printed each summer and distributed throughout the French Quarter so visitors and locals can use the coupons inside for discounts on shopping, tours, food and beverage, and lodging.
Each year, different venues participate in the Passport offering a variety of coupons and special offers. Look for it again next summer!
All images and content designed, created, and authored by Laura Kuhn | Midnight Boheme.
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