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Branding vs. Visual Identity: What’s the Difference and Why It Matters
Let’s settle this once and for all: your logo is not your brand. Your brand isn’t your website, your colors, your packaging—or even your perfectly curated Instagram grid. Those things are part of it, sure. But branding and visual identity are two totally different beasts. Cousins? Yes. Twins? Nope.
Designing for Impact: How Strategic Design Elevates Small Businesses
In the wild world of small business, design is often treated like dessert: something sweet to enjoy after the heavy lifting is done. But here’s the truth—design isn’t the cherry on top. It’s the plate, the fork, the presentation, and yes, the reason someone chooses your dish over all the others.
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