MIDNIGHT BOHEME

At Midnight Boheme, design is more than visuals—it’s storytelling with style. Whether you're building a new brand from scratch or refreshing a legacy identity, we create bold, beautiful design that connects with your audience and drives results.

Graphic Design is a creative field; therefore the design process is not an exact science. But following these simple steps will create the best collaboration between a client and a designer to ensure a smoother production and make your project a top priority.

At Midnight Boheme, we live for the transformation—the moment when a business sheds its “just okay” visuals and steps into its full, magnetic, totally-on-brand identity. It's more than a new logo or a trendy color palette. It's a shift. A brand glow-up isn't about following design fads—it's about becoming the clearest, boldest version of who you already are.

Running a boutique design studio means juggling more than just creative ideas and color palettes. We’re part artist, part project manager, part strategist—and let’s be real, part magician. But instead of pulling rabbits out of hats, we’re pulling beautiful, functional, brand-building visuals out of our carefully curated toolkit.

In a world where massive agencies flash slick reels and mile-long client lists, it's easy to assume that bigger means better. But for many businesses—especially growing brands with heart, soul, and vision—the real magic happens when you go boutique. At Midnight Boheme, we proudly embrace our scale. We’re not a corporate giant—we’re a creative force of strategic thinkers, intentional designers, and hands-on collaborators.

New Orleans is the only city where saying “my neighbor might be a vampire” is met with a casual nod and a “Yeah, sounds about right.” And here at Midnight Boheme, we drink that vibe right up. With its fog-drenched alleys, crumbling courtyards, flickering gas lamps, and centuries-old secrets, New Orleans isn’t just a city—it’s a full-on gothic fever dream. And if you think that doesn’t influence our design work… darling, you haven’t been paying attention.

In New Orleans, history isn’t locked away in textbooks or trapped behind velvet ropes. It dances through the streets, whispers through wrought iron balconies, and blazes across mural-covered walls. It’s alive. It’s vivid. And for us at Midnight Boheme, it’s one of the richest sources of design inspiration we have.

Building a brand in New Orleans isn’t like building one anywhere else. This city hums with history, vibrates with culture, and throws personality into every plate of food, every storefront window, every conversation on the corner. At Midnight Boheme, we know that branding for local businesses isn’t about trends—it’s about translation: turning your authentic voice into visuals that resonate with your audience and reflect the soul of the Crescent City.

In New Orleans, color isn’t just aesthetic—it’s attitude. It drips from shotgun houses and dances in second lines. It’s baked into beignets, stitched into Mardi Gras throws, and splashed across festival flyers. So it’s no surprise that when we design at Midnight Boheme, we reach straight into the soul of the Crescent City for our color inspiration.

There’s nowhere in the world quite like the French Quarter—a place where every balcony tells a story, every corner hums with history, and even the street signs have swagger. Here at Midnight Boheme, we believe great design draws from place and presence. And when it comes to typography, nothing inspires quite like the ornate, eccentric charm of the Vieux Carré.

If you think SEO is all keywords and code, think again. In 2025, your website’s design has a direct impact on how well it ranks in Google. That’s right—Google isn’t just reading your content. It’s watching how your site behaves, how users interact with it, and how smoothly everything runs. Translation? If your site is stunning but slow, cluttered, or confusing, Google notices—and so do your visitors.

So you’re ready to build a killer website—but first, the big question: Wix, WordPress, or Squarespace? At Midnight Boheme, we don’t believe in one-size-fits-all platforms. We believe in strategic selection based on your brand’s needs, goals, and “I refuse to ever touch code” energy. Here’s how we decode the platform puzzle and match you with your perfect web soulmate.

At Midnight Boheme, we don’t just design for brands—we design with soul. And that soul? It’s dipped in jazz, dusted with powdered sugar, and wrapped in wrought iron filigree. It hums with brass bands and glows under gas lamps. It’s 100% inspired by the city we call home: New Orleans.

Your business deserves more than a website that just “kinda works.” off. When your site is live, but your conversions are low, your audience is confused, and your brand feels lost in the digital void.... Don’t panic. You’re not alone—and we’re here to help.

Let’s settle this once and for all: your logo is not your brand. Your brand isn’t your website, your colors, your packaging—or even your perfectly curated Instagram grid. Those things are part of it, sure. But branding and visual identity are two totally different beasts. Cousins? Yes. Twins? Nope.

There’s a quiet magic to a website that just works. You’ve felt it before: the smooth glide from section to section, the intuitive clicks, the sense that everything is exactly where it should be—even before you realize you were looking for it. And yes, it’s beautiful. Not in a loud, look-at-me way, but in a way that feels effortless. Natural. Right.

In the wild world of small business, design is often treated like dessert: something sweet to enjoy after the heavy lifting is done. But here’s the truth—design isn’t the cherry on top. It’s the plate, the fork, the presentation, and yes, the reason someone chooses your dish over all the others.

Working with a boutique design studio isn’t like hiring a giant agency. And thank the creative gods for that. At Midnight Boheme, you don’t get passed around departments or handed a template with your name slapped on it. You get strategy. You get soul. You get style that’s unmistakably you.

Let’s talk fonts. Not the default ones. Not the “I guess this is fine” ones. We’re talking personality-packed, mood-setting, scroll-stopping fonts that give your website a voice before anyone reads a word. Typography isn’t just design fluff—it’s tone, clarity, and first impression rolled into every header, paragraph, and button. Pick the wrong one, and your site screams “meh.” Pick the right one? Instant authority, charm, and brand swagger.

In 2025, the desktop is no longer king. It’s not even the prince. The vast majority of users now experience your website from the palm of their hand—while riding in rideshares, standing in coffee lines, or doomscrolling before bed. Your mobile site is your first impression. So the question isn’t “should I care about mobile design? ”It’s: why isn’t your site already built for it?