Designing with Soul: How New Orleans Inspires Our Work
- Laura Kuhn
- May 27
- 2 min read
Designing with Soul: How New Orleans Inspires Our Work—Because when your city dances, your creativity follows.
At Midnight Boheme, we don’t just design for brands—we design with soul. And that soul? It’s dipped in jazz, dusted with powdered sugar, and wrapped in wrought iron filigree. It hums with brass bands and glows under gas lamps. It’s 100% inspired by the city we call home: New Orleans.
There’s a reason our work doesn’t look like everyone else’s. This city is a living, breathing muse—and here’s how it shows up in every pixel, palette, and page we create.
🎷 Rhythm in the Flow
New Orleans moves to its own beat—and so does our design. We think of layouts like music: pacing, contrast, movement. A well-designed website flows like a second line parade—unexpected, joyful, and completely unforgettable. No stiff grids here. Just rhythm, balance, and a little improvisation.
🎭 Bold, Theatrical Energy
NOLA doesn’t believe in blending in. Neither do we. We design with drama and intention—color choices that feel like Mardi Gras, typography that could headline a cabaret, and visuals that demand attention. Why go minimalist when you can go memorable?
🧿 Storytelling in Every Detail
In this city, stories pour out of every corner—from hand-painted signs to 200-year-old balconies. We channel that storytelling spirit into branding that feels lived-in, layered, and full of meaning. No cookie-cutter vibes. Just character, charm, and a deep sense of place.
🌿 Grit + Grace = Authenticity
New Orleans is beauty with texture. It’s polished and worn. Sophisticated and scrappy. We love blending the elegant with the unexpected—pairing modern design with vintage touches, or crisp layouts with soulful accents. That friction? That texture? That’s where the magic lives.
🎨 Color Like You Mean It
Muted tones? We don’t know her. New Orleans inspires us to embrace bold palettes—sunset pinks, wrought-iron black, tropical greens, brass golds, and the ever-iconic purple, green, and gold. Every project is a chance to paint with feeling.
🖤 Why It Matters
Because design without soul is just decoration. But design with soul? That’s branding that connects. That tells your story. That turns visitors into believers and browsers into loyal fans.
New Orleans teaches us that style is personal, imperfections add charm, and beauty is function when it speaks to the heart.
At Midnight Boheme, we don’t just build brands—we craft experiences, shaped by the city that lives and breathes creativity. Every design starts with meaning. Every color choice with intention. And every project with a little New Orleans in its bones.
Let’s make something bold, soulful, and so you.