The Recipe for a Good Logo
How do you define a logo?
Logos serve to represent a given organization or company through a visual image that can be easily understood and recognized. A logo generally involves symbols, stylized text or both. Logos are often created by a graphic artist in consultation with a company and marketing experts.
Your logo must appeal to your target audience.
Avoid obvious design choices and clichés. Make your logo memorable.
Make your logos eternally relevant. Avoid trendy fonts and design elements that may go out of style.
Strive for boldness with your design. Don't follow trends, create them.
Remember, less is more. Deliver one message with your design by focusing on a single, clear concept.
Use your design to reinforce your brand.