New Orleans' Official Krewe of BOO! is the annual Halloween Spooktacular Parade which rolls through the French Quarter each year the weekend before Halloween weekend. The events for Krewe of BOO! include the Monster Mash costume party, the Zombie Run through downtown New Orleans, the Royal Luncheon, and several other events starting Friday afternoon and running through Saturday night/Sunday morning, so what began as a simple parade has become a major weekend of costumes, celebration, and SPOOKS!

The Krewe of BOO! Parade began in 2007, and in 2014 the captain, or "Chief Spookster" Brian Kern, began working with local graphic designer Laura Kuhn, of the boutique design company Midnight Boheme, on ad designs. Since then, this collaboration between Kern and Kuhn has made for some fun visuals for many marvelous events for the official Krewe of BOO! weekend.

Projects have included creative collateral for each event such as brochures, merchandise, print and social media ad campaigns along with sponsorship presentations, designs for t-shirt logos, doubloon coins and beaded light-up medallions, plus an interactive website with multimedia videos to encourage membership and attendance.