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Perfect Pairing
Project type
Game Design for Branding & Packaging
Date
2025
Location
New Orleans, LA
When Perfect Pairing was envisioned as a wine-and-food board game, Midnight Boheme stepped in to shape its entire aesthetic universe — transforming a clever concept into a tactile, visually irresistible experience. Every detail, from the color palette to the card texture, was designed to feel like an invitation to indulge.
The game’s packaging and box design borrow from the romance of wine labels and bistro menus: rich tones, refined typography, and illustrations that nod to vineyards, kitchens, and candlelit tastings. It’s the kind of box you want to display, not hide.
Inside, custom-designed cards bring flavor to life. Wine cards swirl with deep reds, effervescent golds, and inky purples, while food cards showcase stylized dishes with just enough whimsy to spark appetite and imagination. Challenge, trivia, and sabotage cards are unified by a cohesive visual language — clever icons, playful accents, and layouts that make gameplay intuitive at a glance.
The game board and components carry Midnight Boheme’s signature blend of vintage inspiration and modern polish. Elegant borders, tactile textures, and charming illustrated motifs guide players through the world of Perfect Pairing, making every turn feel like stepping into a beautifully curated tasting room.
For Midnight Boheme, the goal wasn’t just to “decorate” a game — it was to craft an experience that feels sumptuous, immersive, and entirely unique. Perfect Pairing reflects that vision: a game where design becomes part of the storytelling, and every element is savored.






































