Designing for Impact: Flyers, Posters, and Swag That Gets You Noticed
- Laura Kuhn
- Jul 18
- 2 min read
You’ve got one shot to catch someone’s eye in a crowd—make it count.
In the bustling streets of New Orleans, where art, music, and culture compete for attention at every turn, your marketing materials don’t just need to be good. They need to be bold, memorable, and impossible to ignore.
At Midnight Boheme, we specialize in creating visual collateral that pops off the bulletin board, steals the spotlight at an event, and turns your brand into a conversation starter. From street flyers and show posters to branded swag and stickers, here’s how we design for maximum impact.
🌟 1. Go Big or Get Overlooked
Designing for attention means dialing up the drama. Use:
Bold, legible typography from across the room
High-contrast color palettes that demand attention
One compelling image or visual hook that tells the story at a glance
🎯 In the world of posters and flyers, subtlety is not your friend. You have 3 seconds—GO!
🧭 2. Give Viewers a Clear Path
Great design doesn’t just look good—it leads the eye. Whether it’s a flyer for a burlesque show or a poster for a spooky murder mystery, we guide viewers to the most important info:
Headline (what’s happening?)
Visuals (why should I care?)
CTA (what do I do next?)
Hierarchy is everything. Don’t let your message get lost in the noise.
🖼 3. Match the Energy of the Event
Your marketing materials should reflect the mood of the moment.
Music festival? Funky fonts, bright colors, retro vibes
Fundraiser gala? Elegant typography, rich textures, luxe finishes
Crawfish boil or gumbo party? Playful icons, casual flair, Southern warmth
📌 We design with tone in mind so your visuals never send mixed signals.
🛍 4. Make Swag Worth Keeping
Swag should be more than branded filler—it should spark joy.
What we love designing:
Stickers with attitude (and a touch of local flair)
Postcards that double as mini-ads or take-home art
Buttons, patches, and tags with clever slogans or inside jokes
Tote bags or T-shirts people actually want to wear
🎁 Great swag = mobile marketing people love to carry.
✨ 5. Design for Real-World Display
A digital ad has different rules than a lamppost flyer or bar bathroom poster. We always consider:
Viewing distance (big type, fewer words)
Lighting and background clutter
Print stock and finish (UV coating, matte, gloss)
Size format—standard letter? tabloid? square cut?
📍 Think of your design in context. Where will it live—and what does it compete with?
🌙 At Midnight Boheme, We Design to Be Seen
We’ve created poster and promo designs for:
Nightclubs, bands, and parades
Restaurants, boutiques, and pop-up markets
Nonprofits, festivals, and fundraising events
Murder mysteries, haunted tours, and cocktail parties
Whatever your vibe, we’ll make sure your materials don’t just show up—they show off.
Midnight Boheme🎨 Bold Print & Promotional Design | New Orleans, LA
Posters, flyers & swag that turn heads and spark buzz. Let’s get you noticed ➝