Ink & Impact: Why Print Design Still Reigns Supreme in a Digital World
- Laura Kuhn
- Jul 18
- 2 min read
Updated: Jul 19
In an era of scrolling, swiping, and shrinking attention spans, it might seem like print is a relic of the past. But here’s the truth: print isn’t dead.
It’s powerful. It’s personal. And when done right—it’s unforgettable.
At Midnight Boheme, we’re firm believers in the enduring magic of ink on paper. From business cards that feel like little treasures to posters that stop people in their tracks, here’s why print still matters—and why it might just be your brand’s secret weapon.
📬 1. Print Grabs Attention in a Cluttered World
Let’s face it—our screens are noisy. Ads. Pop-ups. Notifications. But when someone receives a beautifully printed invitation, brochure, or postcard? They pause. They touch it. They turn it over. They experience it with their full attention.
Print slows the scroll. It creates presence in a way digital rarely can.
✨ 2. Tangibility Creates Trust
There’s something inherently real about holding a physical object. That weight, that texture, that subtle embossing? It says: “I’m not going anywhere.”
Print design builds:
Credibility (hello, beautifully designed menus and product tags)
Professionalism (a strong business card still opens doors)
Permanence (you don’t delete a print ad—you frame it)
🧠 Bonus: People remember print. Studies show print materials are more likely to be recalled than digital ads. That’s ink with impact.
💌 3. Print Is More Personal Than Ever
In a world of templated emails and algorithmic ads, a custom mailer or handwritten thank-you note stands out. Print gives indie brands the power to connect on a deeper level.
Use it for:
Personalized thank-you cards
Custom packaging inserts
Local event flyers
Product lookbooks
Branded art prints or zines
Your print piece doesn’t just inform—it becomes a keepsake.
🎨 4. Print Is a Showcase for Great Design
Print gives you freedom that digital can’t:
Rich textures (linen, matte, vellum)
Finishes like foil, embossing, letterpress
Die-cut shapes and folded formats
Scented inks, spot gloss, tactile surprises
Your brand can live in three dimensions. Design doesn’t just live on a screen—it lives in someone’s hands, home, or heart.
🏛️ 5. Local Still Loves Print
For New Orleans businesses especially, print is still king. Menus, posters, rack cards, signage, and invitations bring people through the door. And when the design reflects your brand’s charm, culture, and creativity? It becomes part of the experience.
Print doesn’t just support your business—it celebrates it.
🌙 Midnight Boheme: Masters of the Printed Piece
We’ve designed it all—from luxe cocktail menus for boutique hotels to edgy flyers for burlesque shows and custom packaging for local makers. Print is where our studio began, and it’s still where we shine.
Need:
Brochures or booklets?
Business cards that wow?
Labels, tags, or postcards?
Posters or promotional mailers?
We’ll bring your print dreams to life—with soul, style, and storytelling.
Midnight Boheme🎨 Print & Publication Design | New Orleans, LA
Crafting printed materials that don’t just look good—they last.