Logo Love: Behind the Scenes of Our Favorite Midnight Boheme Creations

Every logo has a story. At Midnight Boheme, we don’t just design marks—we craft miniature love letters to the soul of a brand. Behind each elegant curve, bold typeface, or clever symbol is hours of sketching, strategizing, tweaking, and, yes—sometimes obsessing over the placement of a single dot.

In this post, we’re pulling back the curtain to show you a few of our favorite logo designs—and the creative magic that brought them to life. ✨

🌿 The Midnight Boheme Design Ethos

Across all these projects, a few consistent principles shine:

• Meaningful Simplicity: Each logo delivers one strong idea cleanly and memorably.

• Brand-Driven Visuals: Design elements always reflect an authentic brand story—never trend-chasing fluff. 

• Scalable Versatility: From menus to mezcal bottles and municipal seals, each mark adapts beautifully across mediums.

• Emotional Connection: Whether playful, refined, historic, or whimsical—each logo elicits the right feeling.

🚂 NOPB — New Orleans Public Belt Railroad

Industrial. Historic. Strong.

The vibe: A vital piece of New Orleans infrastructure — the freight railroad that keeps the Port of New Orleans moving. Rooted in the city’s commerce, industry, and riverfront legacy.

The concept: Bold red and deep blue evoke both power and dependability, while the sweeping linework suggests movement along the river and railways. The clean, modern typography reflects precision, efficiency, and forward motion within a century-old system.

Why we love it: It’s a mark that feels sturdy and purposeful — a visual handshake between New Orleans’ past, present, and its ever-moving rail lines.

🌿 Evergreen

Clean. Calm. Coastal-Southern.

The vibe: A serene, upscale restaurant and lounge rooted in nature, hospitality, and elevated simplicity.

The concept: Earthy greens, refined serif typography, and leaf-inspired iconography form a grounded yet sophisticated identity. The design reflects growth, freshness, and modern Southern dining.

Why we love it: It’s quietly luxurious — polished without trying too hard.

🎀 Alice & Amelia

Whimsical. Vintage. Boutique-chic.

The vibe: A charming New Orleans boutique that blends Southern sweetness with nostalgic elegance. Feminine, playful, and effortlessly stylish.

The concept: Soft pastels, floral accents, and graceful linework weave together to create a logo that feels like a modern heirloom. The dual-name design celebrates sisterhood, craft, and curated beauty.

Why we love it: It’s pretty with purpose — a boutique signature that feels both timeless and lovingly handmade.

🦌 Southern Tradition Outfitters

Rustic. Heritage-driven. Outdoorsy.

The vibe: An outfitter brand rooted in Southern hunting culture, family legacy, and the great outdoors.

The concept: Deep forest greens, antler-inspired shapes, and traditional serif typography ground the identity in nature. The circular crest format evokes vintage hunting club emblems.

Why we love it: It feels authentic and rugged — a true tribute to Southern sporting tradition.

🎠 Great Southern Praline Company

Vibrant. Decorative. Delightfully Southern.

The vibe: A lively praline house with a flair for showy signage and old-fashioned charm.

The concept: Ornate lettering, carnival-style adornments, and a punchy palette of purples and golds create a marquee-worthy identity. It’s confectionery meets Southern showmanship.

Why we love it: It feels like Mardi Gras on a candy wrapper — irresistible and iconic.

🌱 Simply Cannabis

Natural. Minimal. Elevated wellness.

The vibe: A clean, approachable cannabis brand focused on purity, balance, and the plant’s natural beauty.

The concept: Soft greens, botanical styling, and modern sans-serif type create a calming, wellness-forward identity. Leaf shapes swirl subtly into an elegant emblem.

Why we love it: It’s cannabis design that feels fresh, gentle, and genuinely sophisticated — no clichés in sight.

🎷 New Orleans Storyville Museum

Historic. Jazzy. Iconic.

The vibe: A cultural museum celebrating the golden age of Storyville — jazz, nightlife, and Old New Orleans legend.

The concept: Elegant silhouettes of musicians and a chanteuse play across a vintage archway. Rich reds and golds reflect the era’s glamour, while classic lettering anchors the museum’s authority.

Why we love it: It feels like stepping back into a sepia-toned night of music, mischief, and magic.

🎪 Bon Temps Cirque

Bold. Spectacular. Bursting with flair.

The vibe: A New Orleans–inspired circus arts brand that thrives on showmanship, color, and celebration.

The concept: Energetic typography, theatrical silhouettes, and festival-bright accents come together in a whirlwind of motion. It’s a visual drumroll — an invitation to the spectacle.

Why we love it: It radiates pure joy and performance energy. A carnival moment captured in a mark.

🍨 Quintin’s Natural Ice Cream

Fresh. Fun. Family-owned.

The vibe: A bright, cheerful ice cream shop focused on real ingredients and real joy.

The concept: We hand-lettered the wordmark to give it warmth and personality, and added playful pastel drips for a touch of whimsy. The circular stamp-style layout gives it a local, small-batch feel.

Why we love it: It looks as sweet as it tastes.

🧃 La Rive Kombucha

Fermentation meets French Quarter flair.

The vibe: A modern kombucha brand with nods to New Orleans wellness culture and botanical elegance.

The concept: We designed an organic-feeling logotype paired with minimalist illustrations that evoke herbs, fruit, and bubbles. The label system allows for rich color variation across flavors.

Why we love it: It feels fresh, fizzy, and fashion-forward.

⚒️ South of Valhalla Forge

Epic. Rugged. Mythic.

The vibe: A metal-craft forge inspired by Viking lore, legendary craftsmanship, and Norse strength.

The concept: Weathered textures, stone-carved lettering, and crossed axes create a logo that feels forged in fire. Metallic gradients and angular typography amplify the mythic tone.

Why we love it: It looks like it belongs on a warrior’s shield — bold, heroic, and unforgettable.

🍬 Famous Praline Company

Sweet. Classic. Nostalgic.

The vibe: A traditional New Orleans confectionery with deep roots in French Quarter flavors and family recipes.

The concept: Warm browns, vintage lettering, and bold Western-style typography bring a sense of tradition and heritage. The logo feels like an old-school candy shop sign — rich and inviting.

Why we love it: It tastes like history. You can almost smell the sugar and pecans.

🧡 The Art of the Logo:

Additional Logos We Love Created from Scratch by Midnight Boheme

💐 Beth’s Flowers

Fresh. Feminine. Full of heart.

A soft botanical emblem that blooms with personality. Gentle curves, leafy silhouettes, and natural greens capture the warmth of a neighborhood florist rooted in care, craft, and community. A logo that feels like receiving a bouquet—thoughtful, uplifting, and beautifully arranged.

💄 Trixie’s Burlesque Boutique

Bold. Feminine. Fabulous.

This logo struts in heels—elegant script with vintage flair, a kiss of rhinestone glam, and just enough cheek to reflect the burlesque world. Dazzling and unforgettable.

🍯 Swoon & Bee

Sweet, stylish, and small-batch.

A charming spinoff of Crescent City Swoon, this logo features soft curves, bee motifs, and packaging-ready proportions that work beautifully on lip balms and salves.

🛍 Southern Made

Crafted in the South. Styled with soul.

This identity celebrates heritage and handmade quality. The logo mixes rustic texture with polished typography for a look that feels both artisanal and elevated.

🏛 Carrolltonian Press

Modern publishing with literary flair.

A refined, serif-forward logo that channels typewriter nostalgia and bookish charm. Subtle, elegant, and ready to live on book spines and press plates alike.

🧼 Sweet Olive Soap Works

Natural. Local. Beautifully handmade.

This mark balances Southern gentility with botanical illustration, perfect for a product that’s as luxurious as it is down-to-earth. From soaps to scrubs, the brand now shines with artisanal elegance.

👗 La Mode

Vintage fashion with modern edge.

A retro-inspired mark blending classic typography with clean contemporary geometry. Muted tones and elegant spacing evoke couture sensibilities while keeping the identity fresh and wearable. A perfect balance of timeless style and current trend.

🧙 Krewe of BOO!

New Orleans’ Official Halloween Parade.

Spooky, playful, and bursting with personality, this logo set includes event graphics, sponsor layouts, and parade-themed visuals that scream (with joy). It’s Halloween branding at its most theatrical.

🏡 Destrehan Plantation

Historical elegance preserved in design.

This logo respects the gravitas of Louisiana history with a traditional serif mark, subtle fleur-de-lis influence, and iconography that honors the estate’s architecture and legacy.

🍧 Cooney Cone Sno-Balls

Playful. Colorful. Pure summer nostalgia.

A cheerful raccoon mascot holding rainbow sno-balls sets the tone: fun, friendly, and irresistibly sweet. Bright hues and icy script lettering deliver that classic New Orleans sno-ball stand magic. This logo is pure happiness in graphic form.

🌷 The New Orleans Spring Fiesta Association

Preserving history, celebrating bloom.

An ornate, floral-inspired logo fit for a garden party. It evokes Southern grace, antique beauty, and the grandeur of French Quarter courtyards in full spring bloom.

🍸 Hotel Mazarin

Boutique luxury in the French Quarter.

This design draws from classical European motifs with updated typography and gold foil-ready accents. Perfectly suited for a boutique hotel experience that's equal parts elegance and escape.

💡 A Logo Is a Love Story

Every logo we create is a collaboration—a little bit you, a little bit us, and a whole lot of creative chemistry. We dive deep into your mission, your mood, your market, and your magic. Because when it all comes together, your logo isn’t just a mark—it’s a moment.

Ready to fall in love with your brand identity?

We’d be thrilled to help you write your next visual love story.

Midnight Boheme🎨 Logo & Brand Identity Design | New Orleans, LA

Where every mark is made with meaning.[Let’s design something beautiful ➝]