Marketing Materials That Speak Louder Than Words (and Look Damn Good Doing It)
- Laura Kuhn
- Jul 19
- 2 min read
Good marketing materials don’t just share information—they start conversations. Great ones?
They turn heads, drop jaws, and make people say, “Who designed this?”
At Midnight Boheme, we don’t just make things look pretty—we create print pieces that perform. From business cards and postcards to rack cards and sales sheets, we design marketing collateral that grabs attention, delivers your message, and looks damn good doing it.
Here's how to make sure your materials don’t just speak… they shout with style.
🎯 1. Design with Purpose (Not Just Pretty)
Every flyer, brochure, or rack card should have one job—and do it well. Whether it’s selling tickets, booking clients, or building awareness, your marketing piece should have:
A clear goal
One strong call to action
Visual hierarchy that guides the eye
Just enough flair to make someone actually read it
💡 Pretty is nice. Purposeful sells.
🖋 2. Let Copy and Design Work Together
Good design doesn’t save bad copy. And great copy gets even better with killer layout.
Our formula for balance:
Bold, benefit-focused headlines
Short, punchy body text (ditch the long paragraphs)
Pull quotes, bullet points, or icons for easy skimming
Strategic white space (breathe, baby, breathe)
✍️ Make it readable. Make it scannable. Make it irresistible.
🎨 3. Match the Mood to the Medium
A street flyer isn’t a gala invitation. A rack card for a haunted tour shouldn’t look like a spa brochure. We match your design tone to your message—and your audience.
From grungy and gritty to elegant and elevated, we craft visual styles that speak your language.
Common Midnight Boheme material must-haves:
Event posters
Menus and product cards
Custom rack cards and show programs
Branded postcards, inserts, and swag tags
🎭 Your materials should look like your brand sounds.
🧲 4. Use Design as a Magnet, Not a Megaphone
Don’t try to say everything.
Say the right thing—in the most compelling way.
Great marketing design:
Pulls people in with bold visuals
Tells a clear, immediate story
Leaves space for curiosity
Ends with a clear next step (scan this, call that, follow here)
🚫 Clutter repels. Clarity converts.
🖐 5. Touch Matters—Print with Personality
Want to be remembered? Be felt. Literally.
We use luxe, tactile finishes that make marketing materials stick around:
Soft-touch or textured paper stocks
Foil, embossing, or spot gloss for key elements
Unique folds, die cuts, or layered pieces
Thoughtful print details that say “you care about quality”
📦 When your materials feel good, your brand does too.
🌙 Midnight Boheme: Marketing That Shows Off and Sells
We create high-impact, on-brand print pieces for:
Festivals, venues, restaurants, makers, and creatives
Boutique businesses that want bold, stylish storytelling
Anyone who believes first impressions matter
If you’re ready for marketing materials that are more than just informative—they’re irresistible—we’re your design studio.
Midnight Boheme🎨 Marketing Collateral & Print Design | New Orleans, LA
Stylish. Strategic. Scroll-stopping in real life. Let’s make your brand speak louder ➝