Promo with Personality: Why Branded Materials Should Never Be Boring

You know the ones—those sad little flyers tossed on tables, logo pens that barely write, or brochures so beige they blend into the background.

Let’s be clear: boring doesn’t convert. Boring doesn’t stick in someone’s hand, on someone’s fridge, or in someone’s mind.

At Midnight Boheme, we believe your branded materials should have just as much personality as you do. Whether you’re handing out swag at a street fest or mailing postcards to potential clients, promo design is your brand’s handshake. So make it confident. Make it stylish. Make it unforgettable.

Here’s how we inject character and creativity into every piece of print marketing.

😎 1. Let Your Brand Voice Do the Talking

Every design element—from fonts to phrasing—should sound like you.

Are you polished and posh? Loud and lively? Quirky and clever? We’ll help you translate that into:

• Taglines that stick (“Unwrap the Flavor,” “Haunt Responsibly,” “Get Sauced.”)

• Fonts with feeling (script for sweet, slab serif for bold, condensed for modern edge)

• Color palettes that tell a story (sophisticated neutrals, jazzy brights, moody noir)

🗣 If your flyer sounds like a stranger, your audience will treat it like one.

🎨 2. Ditch the Cookie Cutter—Design Something Worth Keeping

Forget stock designs. We create custom visuals that feel crafted, not canned.

Some of our favorite personality-packed promo pieces:

• Posters with local flair (jazz horns, crawfish, moonlight, or mystique)

• Event flyers with themed illustrations and hand-lettered headlines

• Swag tags shaped like your product or logo

• Business cards with surprise finishes (edge color, mini size, or texture!)

🪩 If your promo piece can double as art, you’re doing it right.

🎁 3. Make Swag a Gift, Not a Gimmick

Promo items should feel like fun surprises, not junk drawer filler.

Think beyond the basics:

• Vinyl stickers with cheeky quotes

• Coasters shaped like your logo

• Matchbooks, postcards, or pins that reflect your brand’s soul

• Mini zines or foldouts that tell a story (perfect for tours or festivals)

🎀 If your swag sparks joy, people use it, share it, and remember you.

✍️ 4. Be Clever, But Clear

Your promo can be funny, stylish, weird, or wild—but it should never be confusing.

Every piece should answer:

• What is this?

• Who is it from?

• What do I do next?

Whether it's a punchy QR code, a snappy CTA, or a clever fold, we blend wit with strategy so nothing gets lost.

💡 Clever and clear? That’s the Midnight Boheme sweet spot.

🌙 Midnight Boheme: Designing Promos That Actually Work

We’ve created personality-packed materials for:

• Krewe of BOO!'s spooky annual Halloween parade swag

• Retail marketing materials for The Shop at The Historic New Orleans Collection

• Brochures, postcards, and digital ad campaigns for The New Orleans Opera

• The New Orleans Storyville Museum branded gift shop merchandise

We don’t just design promo materials—we design mini experiences. Ones that turn strangers into fans and passersby into customers.

Midnight Boheme🎨 Graphic Design & Branded Print Collateral | New Orleans, LA

Promo that’s bold, beautiful, and never boring. Let’s give your print some personality ➝