The Midnight Boheme Website Process: From Idea to Launch

Designing a website should feel exciting, not overwhelming. But if the idea of launching (or relaunching) your site makes you want to run for the hills, you’re not alone. Between copy, layout, branding, and technical bits, it’s easy to feel like you’re juggling flaming code.

That’s where we come in.

At Midnight Boheme, we don’t just design websites—we guide you through the process, step-by-step, with creativity, clarity, and Southern hospitality. Whether you're a small business owner, a creative entrepreneur, or a local NOLA brand with big personality, we craft sites that speak your style and serve your goals.

Here’s a peek behind the scenes at how your boutique website goes from brainstorm to beautiful.

🧠 Step 1: The Discovery Chat

Every project begins with a friendly conversation. We get to know you, your business, your dream customers, and the vibe you’re going for.

We’ll ask:

• What’s working (or not) with your current site?

• Who is your audience and what do they need to find fast?

• What kind of sites inspire you—and what makes you cringe?

• Do you have existing branding, photography, or content?

📍This is where the magic starts—we translate your ideas into a design direction that feels right from the start.

🎨 Step 2: Brand Integration & Strategy

Once we’ve mapped the terrain, we start building the visual voice of your website. If you already have a brand identity, we’ll weave it in. If not, we can help develop one.

This includes:

• Color palette & typography

• Logo usage & iconography

• Imagery style (photos, illustrations, textures)

• Brand tone & personality for copy

We also sketch a site map, outlining the key pages and how visitors will move through your site—from landing to action.

✍️ Step 3: Content Collection (Don’t Panic—We Help!)

We make content collection painless. We’ll guide you in gathering:

• Written copy (we offer editing & writing if you need it)

• Images (brand photos, product shots, headshots, etc.)

• Testimonials or case studies

• Your story, services, and any specific CTAs

✏️ Don’t have all the words yet? We can help shape your copy so it sounds like you—but clearer, bolder, and better.

🧱 Step 4: Design & Build

Here’s where the design magic happens.

We:

• Create a custom homepage layout with your brand visuals

• Build supporting pages (About, Services, Menu, Shop, Contact, etc.)

• Optimize for mobile responsiveness

• Ensure smooth navigation, fast loading, and intuitive flow

• Integrate contact forms, booking links, or e-commerce if needed

No cookie-cutter templates here—each site is designed with you in mind.

🔍 Step 5: Review & Revisions

You get to see the site and give feedback. We walk you through the design and explain why each section exists and how it supports your goals.

We include:

• A full walk-through of the site

• Edits to layout, copy, or imagery as needed

• Adjustments based on your preferences & final polish

🪞 It’s your brand’s reflection—we make sure it shines.

🚀 Step 6: Launch & Celebrate

Once the final design is approved, we handle the tech stuff:

• Domain connection

• Basic SEO setup

• Mobile optimization check

• Final testing

Then, we pop the champagne—your new site is live! You’ll get a mini tutorial video to show you how to make updates, add blog posts, or tweak copy moving forward.

💻 Our Favorite Platforms to Build On:

• Wix – User-friendly for solopreneurs who want a hands-on site

• Shopify – Powerful and flexible for growing brands selling products online

• Squarespace – Clean and stylish for content-forward brands

We’ll recommend the best platform based on your needs and skill level.

🌙 Midnight Boheme: More Than Just Pretty Pages

We’ve designed custom websites for:

• Sweet Olive Soap Works – An elegant e-commerce website for a beloved handcrafted soap company. Warm colors, botanical elements, and rustic textures reflect the brand’s handmade authenticity. The user-friendly shop layout enhances browsing, storytelling, and smooth checkout experiences.

• Fleurty Girl – A vibrant, spirited website reflecting the charm and humor of this beloved local boutique. The design blends playful graphics, bold colors, and seamless e-commerce functionality to showcase apparel, accessories, and New Orleans–inspired gifts with flair.

• New Orleans Spring Fiesta Association – A refined and elegant website celebrating one of New Orleans’ oldest spring traditions. Soft colors, floral accents, and historic-inspired typography reflect the charm of Garden District architecture and classic Southern heritage. The site highlights home tours, carriage parades, and preservation efforts with clear navigation, beautiful imagery, and easy access to event details and ticketing. A timeless digital showcase for a beloved cultural celebration.

• Trixie Minx Productions – A stylish and theatrical website celebrating New Orleans burlesque culture. Midnight Boheme’s design features moody lighting, vintage textures, and sultry graphics that echo classic cabaret posters. Performer profiles, event listings, and photo galleries create a curated digital stage where artistry and glamour take the spotlight.

• New Orleans Famous Praline Company – A warm, inviting website capturing the sweetness and nostalgia of classic New Orleans pralines. Featuring rich imagery, storytelling, and a tourist-friendly interface, the design emphasizes tradition while supporting strong online sales.

Ready to create a site that feels like you, functions like a dream, and gets clients clicking? Let’s bring your brand to life—online.