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The Art of Choosing a Website Color Palette
Color isn’t just decoration—it's strategy. When visitors land on your website, the color palette shapes their first impression in milliseconds. It tells them who you are, how you want them to feel, and whether they should trust you enough to keep scrolling. Great web design begins with intentional color choices rooted in psychology, accessibility, and brand storytelling. Here’s how to craft a palette that not only looks beautiful but works beautifully.


How to Tell If Your Website Needs a Redesign
Your website may not come with an expiration date, but like an old business card or a faded sign above your door, there comes a time when it stops representing who you are. If your site looks or feels like it’s stuck in a time warp—or worse, if it’s not bringing in results—it may be time for a makeover. At Midnight Boheme, we specialize in crafting websites with visual flair and business strategy in mind.


Building a Boutique Website: Small Business, Big Personality
In a digital world full of cookie-cutter templates and soulless scrolls, your website shouldn’t blend in—it should stand out like a French Quarter balcony at sunset. Whether you're a solopreneur, a creative professional, or a boutique business owner, your website isn’t just a place to park your services—it’s the heart of your brand, the first impression, and your 24/7 storefront. And it should look, sound, and feel unmistakably you.


Your Website Is Your Storefront: Why First Impressions Matter Online
In the age of endless scrolling and split-second decisions, your website is more than just a URL—it’s your digital storefront, your brand ambassador, and your first handshake with potential customers. And just like a beautiful brick-and-mortar shop window stops people in their tracks, your homepage should captivate at first click. At Midnight Boheme, we design boutique websites that make stunning first impressions—and lasting ones.


The Midnight Boheme Website Process: From Idea to Launch
Between copy, layout, branding, and technical bits, it’s easy to feel like you’re juggling flaming code. At Midnight Boheme, we don’t just design websites—we guide you through the process, step-by-step, with creativity, clarity, and Southern hospitality. Whether you're a small business owner, a creative entrepreneur, or a local NOLA brand with big personality, we craft sites that speak your style and serve your goals.


To Blog or Not to Blog? Why Content Still Reigns in 2025
We get it—you're busy running your small business, designing products, booking clients, managing socials, and (hopefully) living your life. So when someone asks, “Are you keeping up with your blog?” your response might be a polite laugh… or a dramatic eye-roll. But before you write off blogging as a dusty relic of the early 2000s, let’s get one thing straight: In 2025, content is still king—and blogging is your crown.


How to Design Social Media Ads That Stop the Scroll
In the endless sea of feeds, where users scroll past hundreds of posts daily, a social media ad has only seconds to make an impression. Whether on Facebook, Instagram, or TikTok, the goal is simple: stop the scroll, grab attention, and spark action. At Midnight Boheme, we’ve seen how thoughtful design can transform digital campaigns from background noise into thumb-stopping visuals. Here’s how to design ads that don’t just appear in the feed—they own it.


SEO & Design: How Your Website’s Look Affects Google Rankings
If you think SEO is all keywords and code, think again. In 2025, your website’s design has a direct impact on how well it ranks in Google. That’s right—Google isn’t just reading your content. It’s watching how your site behaves, how users interact with it, and how smoothly everything runs. Translation? If your site is stunning but slow, cluttered, or confusing, Google notices—and so do your visitors.


Wix, WordPress, or Squarespace? How We Choose the Right Platform for You
So you’re ready to build a killer website—but first, the big question: Wix, WordPress, or Squarespace? At Midnight Boheme, we don’t believe in one-size-fits-all platforms. We believe in strategic selection based on your brand’s needs, goals, and “I refuse to ever touch code” energy. Here’s how we decode the platform puzzle and match you with your perfect web soulmate.


Top Mistakes Businesses Make With DIY Web Design
Your business deserves more than a website that just “kinda works.” off. When your site is live, but your conversions are low, your audience is confused, and your brand feels lost in the digital void.... Don’t panic. You’re not alone—and we’re here to help.


Web Design That Works: Balancing Beauty and Usability
There’s a quiet magic to a website that just works. You’ve felt it before: the smooth glide from section to section, the intuitive clicks, the sense that everything is exactly where it should be—even before you realize you were looking for it. And yes, it’s beautiful. Not in a loud, look-at-me way, but in a way that feels effortless. Natural. Right.


The Importance of Mobile-First Design in 2025
In 2025, the desktop is no longer king. It’s not even the prince. The vast majority of users now experience your website from the palm of their hand—while riding in rideshares, standing in coffee lines, or doomscrolling before bed. Your mobile site is your first impression. So the question isn’t “should I care about mobile design? ”It’s: why isn’t your site already built for it?
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