MIDNIGHT BOHEME

For many small businesses, marketing challenges aren’t just about spreading the word—it’s about standing out in a crowded marketplace. Strong design can be the deciding factor between being overlooked and being unforgettable. In this advertising case study, we’ll showcase how Midnight Boheme partnered with a local brand to create promotional design success that translated into measurable growth.

You’ve got a gorgeous product, a thoughtful logo, and maybe even a custom label that turns heads. But what happens when your hang tag doesn’t match your jar sticker? Or your website uses a different color palette than your shipping box? At Midnight Boheme, we believe cohesive branding is the secret sauce that transforms a small business into a memorable one. When every element looks and feels like it belongs to the same family, you create trust, recognition, and a seamless cu

Some logos stick with us for decades. Think Nike’s swoosh. Chanel’s interlocking C’s. The golden arches of McDonald’s. They don’t just exist—they endure. So what makes a logo timeless? Spoiler alert: it’s not just the font (though that helps). At Midnight Boheme, we design with longevity in mind—creating visual identities that won’t need a facelift every five years. Let’s break down what separates the passing fads from the forever icons.

A logo isn’t just a pretty stamp—it’s a symbol of your identity, a visual handshake, and a silent ambassador that represents your business everywhere it goes. At Midnight Boheme, we treat logo design like an art form. Because that’s exactly what it is: an artful, strategic process that transforms vision into visual.

We’ve all felt it. That moment you walk past a sign, scroll by a post, or open a package—and something clicks. You feel something. A spark. A vibe. A sense that this brand just gets you. That’s not luck. That’s intentional visual design. At Midnight Boheme, we call it the soul of a brand.

Let’s clear the air: your logo is not your brand. It’s the face, yes. The handshake. The wink from across the room. But what’s behind that charming glyph or sleek symbol is what really counts: your visual identity—and it’s got a whole lot more to say than a logo ever could on its own. At Midnight Boheme, we believe branding is storytelling, and your visual identity is the style in which that story is told.

New Orleans is more than a place—it’s a whole mood. A city where culture pulses from the pavement, and personality oozes from every street corner. So it’s no surprise that some local brands have nailed their visual identity, storytelling, and vibe with a kind of effortless swagger that other cities only dream of. At Midnight Boheme, we’re always inspired by the businesses that capture the soul of the Crescent City—and build brands that feel as alive as a Frenchmen Street bras

At Midnight Boheme, we live for the transformation—the moment when a business sheds its “just okay” visuals and steps into its full, magnetic, totally-on-brand identity. It's more than a new logo or a trendy color palette. It's a shift. A brand glow-up isn't about following design fads—it's about becoming the clearest, boldest version of who you already are.

Let’s settle this once and for all: your logo is not your brand. Your brand isn’t your website, your colors, your packaging—or even your perfectly curated Instagram grid. Those things are part of it, sure. But branding and visual identity are two totally different beasts. Cousins? Yes. Twins? Nope.

Let’s talk color. Not just “what looks good” or “what’s trendy” (we see you, millennial pink)—we’re diving into the deep stuff. The emotional, psychological, slightly voodoo-ish power that color holds in branding. And because we’re based in New Orleans, where color isn’t just an accessory—it’s a way of life—we’re adding some local flavor to this palette party. Let’s roll.

We’ve all seen them. Logos that felt “fresh” for 15 minutes before aging like unrefrigerated dairy. Maybe it was the overdone gradients. Or the swirly font that looked like it belonged on a soap label. Or that mysterious symbol no one could ever quite explain.

Let’s get one thing straight: at Midnight Boheme, we don’t just “make logos.” We conjure visual identities. We distill your brand’s soul into color palettes, typography, and layouts that whisper (or shout!) your story before a single word is read. If you’re looking for cookie-cutter design, keep scrolling. If you want a brand that saunters off the screen with confidence and charisma—welcome home.