MIDNIGHT BOHEME

From parade posters to spooky soirées — Midnight Boheme brings the spirit of Halloween to life in New Orleans every October. For more than a decade, Midnight Boheme  has joined forces with Brian Kern  and the Krewe of BOO!  to conjure the visual magic behind New Orleans’ Official Halloween Parade  and its entire weekend of wickedly fun festivities. From branding, logo design, and website creation  to marketing campaigns, advertising, and event collateral , Midnight Boheme’s c

Designer Laura Kuhn is a creative force in New Orleans culture. We caught up with Laura to dish on Krewe of BOO!, dream floats, and how New Orleans fuels her endlessly imaginative, spooky, and spectacular world. When it comes to blending the eerie and the elegant, few do it better than Laura Kuhn. As the creative force behind design firm Midnight Boheme and the longtime designer for the New Orleans Krewe of BOO! Halloween parade, Laura has built a career on turning imaginatio

For many small businesses, marketing challenges aren’t just about spreading the word—it’s about standing out in a crowded marketplace. Strong design can be the deciding factor between being overlooked and being unforgettable. In this advertising case study, we’ll showcase how Midnight Boheme partnered with a local brand to create promotional design success that translated into measurable growth.

Event posters may have started as street-corner staples, but even in today’s digital-first world, they remain one of the most effective promotional tools. Why? Because a great poster is both a work of art and a marketing engine. Whether plastered on a café wall, shared on Instagram Stories, or printed large for an event venue, posters carry the power to inform, inspire, and excite audiences. At Midnight Boheme, we’ve seen firsthand how thoughtful design transforms a poster in

In the endless sea of feeds, where users scroll past hundreds of posts daily, a social media ad has only seconds to make an impression. Whether on Facebook, Instagram, or TikTok, the goal is simple: stop the scroll, grab attention, and spark action. At Midnight Boheme, we’ve seen how thoughtful design can transform digital campaigns from background noise into thumb-stopping visuals. Here’s how to design ads that don’t just appear in the feed—they own it.

In today’s fast-paced world of digital and print advertising, catching someone’s eye is only the first step. True success comes from moving them to act. That’s where the psychology of visual persuasion in advertising design becomes so powerful. Every choice—color, font, layout, and imagery—can trigger emotions, shape perceptions, and influence decisions. At Midnight Boheme, we believe that understanding these psychological principles transforms an ad from being “seen” to bein

Good marketing materials don’t just share information—they start conversations. Great ones? They turn heads, drop jaws, and make people say, “Who designed this?” At Midnight Boheme, we don’t just make things look pretty—we create print pieces that perform. From business cards and postcards to rack cards and sales sheets, we design marketing collateral that grabs attention, delivers your message, and looks damn good doing it.

If fonts are your voice and color is your mood, layout is your stage. It’s the difference between a cluttered flyer that gets tossed and a beautifully balanced design that gets framed, pinned, or shared. At Midnight Boheme, we don’t just design for print—we design for impact. And whether it's a sultry show poster, an elegant menu, or a cheeky postcard, the layout is where your message comes to life.

Anyone can print a flyer. But making it fabulous? Making it leap off the bulletin board and whisper, “Hey, you—come closer”? That’s an art. At Midnight Boheme, we don’t believe in bland. We believe in bold, beautiful, and brand-aligned print pieces that get noticed, remembered, and—most importantly—acted on. Whether you’re promoting a show, launching a product, or advertising your biz, here’s how to add flair to flyers, posters, postcards, and more.

You can taste a brand before you ever take a bite. That first impression—whether it’s a drink list, dinner menu, or dessert insert—sets the tone for everything to come. Is your restaurant rustic and romantic? Bold and buzzy? Sleek and chef-driven? Whatever your flavor, your menu design should reflect it perfectly. At Midnight Boheme, we design menus that do more than list dishes—they translate your culinary identity into visual form.

You can have the best gumbo in the city, the most decadent crème brûlée, the juiciest po’boy… but if your menu looks like a Word doc from 2003, guests may never discover what makes your food unforgettable. At Midnight Boheme, we’ve designed menus for restaurants, cafés, cocktail lounges, bakeries, and bistros across New Orleans and beyond. And if there’s one thing we know, it’s this: Good design makes good food even better.

Let’s be real: your menu is more than just a list of food—it’s your restaurant’s silent salesperson. Before guests taste the dish, they taste the design. Whether they’re sipping cocktails in a moody lounge or grabbing beignets at a sunny brunch spot, your menu sets the tone, tells your story, and tempts their appetite. At Midnight Boheme, we specialize in designing menus that aren’t just functional—they’re flavorful, stylish, and irresistible.

Let’s raise a glass to something every bar, lounge, and restaurant owner wants: Guests who keep ordering. A well-designed drink menu isn’t just functional—it’s seductive. It should whet the appetite, tell a story, showcase your signature pours, and guide your guests toward that second round without a single word from the server.

The lights are dimmed. The music hums softly. A glass of wine is poured. Then comes the menu—your guest’s first real taste of your brand. At Midnight Boheme, we believe a well-designed menu doesn’t just list food and drink. It sets the tone, sharpens the appetite, and elevates the entire dining experience. Whether you’re running a bustling brunch spot, a swanky cocktail bar, or a candlelit bistro in the French Quarter, your menu should feel as intentional as your recipes.

You know the ones—those sad little flyers tossed on tables, logo pens that barely write, or brochures so beige they blend into the background. Let’s be clear: boring doesn’t convert. Boring doesn’t stick in someone’s hand, on someone’s fridge, or in someone’s mind. At Midnight Boheme, we believe your branded materials should have just as much personality as you do. Whether you’re handing out swag at a street fest or mailing postcards to potential clients, promo design is you

You’ve got one shot to catch someone’s eye in a crowd—make it count. In the bustling streets of New Orleans, where art, music, and culture compete for attention at every turn, your marketing materials don’t just need to be good. They need to be bold, memorable, and impossible to ignore. At Midnight Boheme, we specialize in creating visual collateral that pops off the bulletin board, steals the spotlight at an event, and turns your brand into a conversation starter.

In a world of inbox overload and text message RSVPs, there’s something undeniably magical about real stationery. The weight of the paper. The curve of the script. The way it says, “I took the time.” And in the South? Stationery is more than just paper. It’s politeness with style. It’s tradition dressed in charm. It’s a calling card, a thank-you note, and a touch of grace—all in one perfectly printed piece.

An invitation isn’t just a card—it’s a promise. A whisper of what’s to come. A stylish “save the date” for the unforgettable. Whether you’re planning a black-tie fundraiser at a French Quarter mansion or a backyard boil with jazz and jambalaya, the invitation sets the tone. It tells your guests, this is worth showing up for. At Midnight Boheme, we’ve designed everything from gilded gala invites to gumbo potluck flyers—and no matter the dress code, they all have one thing in c

In the age of emojis and ephemeral DMs, something extraordinary is happening: Paper is making a comeback. We’re talking about handheld greetings—the kind you open slowly, display proudly, and maybe even tuck away in a keepsake box. At Midnight Boheme, we’ve always known what many are rediscovering: a printed card isn’t just a message. It’s a moment. A pause. A presence. And it’s personal in a way digital communication could never be.

In a world of infinite scroll and billboard blindness, your ad has about 2 seconds to make someone stop—and care. So how do you break through the noise? You stop playing it safe. You start designing like it matters. At Midnight Boheme, we treat advertising like what it really is: an art form. Whether it’s a print ad, digital campaign, or a whole window display, here’s how we create campaigns that don’t just run—they command attention.