top of page


Living the Good Life in NOLA: 25 Reasons I’m Thankful
After twenty years in this city of music, magic, and unconditional creativity, I’ve come to realize that every street corner, every scent on the breeze, every jazz riff and clattering streetcar has shaped who I am. From the French Quarter’s intoxicating charm to the comfort of gumbo weather, late-night karaoke, and friends who feel like soulmates, this city has given me inspiration, community, healing, and a home for my wild, artistic heart.


The Art of Choosing a Website Color Palette
Color isn’t just decoration—it's strategy. When visitors land on your website, the color palette shapes their first impression in milliseconds. It tells them who you are, how you want them to feel, and whether they should trust you enough to keep scrolling. Great web design begins with intentional color choices rooted in psychology, accessibility, and brand storytelling. Here’s how to craft a palette that not only looks beautiful but works beautifully.


Anatomy of a Font: Breaking Down Letterform Structure for Better Design Skills
Typography is more than choosing a pretty font—it’s the artful study of letterforms and how they behave. Every curve, stroke, and negative space inside a letter influences readability, aesthetics, and emotion. Understanding the anatomy of a font gives designers true control over composition, hierarchy, and brand expression. Whether you’re shaping a logo, laying out a magazine spread, or crafting a poster, knowing the building blocks of letterforms elevates your work from intu


The Psychology of Typography: What Your Font Says Before You Do
Before a customer reads a single word on your website, poster, or business card, they’ve already formed an impression of you—just from the font. Typography isn’t simply decoration; it’s communication. It carries tone, personality, and emotional weight. It shapes trust, signals quality, and evokes memories. In the world of branding and design, your typeface speaks first… and it speaks loudly.


10 Logos, 10 Stories: A Behind-the-Scenes Look at Branding With Personality
Every logo has a job—but the best logos have a soul. They communicate attitude, identity, values, and voice in a single visual moment. Today, we’re taking a deeper, more narrative look at a collection of recent brand marks—each one built around a unique story, tone, and aesthetic intention. These aren’t just logos.They’re identities—crafted to be worn, remembered, and loved.


🎨 Logo Design Showcase: Inside the Creative Process at Midnight Boheme
At Midnight Boheme, every logo begins with a story. Whether it’s a quirky character, a heritage-driven emblem, or a bold modern mark, the goal is always the same: capture the soul of the brand in a single visual identity. Below is a look inside a collection of recent logo creations—each crafted with its own personality, purpose, and distinctive artistic voice.


Logo Love: Behind the Scenes of Our Favorite Midnight Boheme Creations
Every logo has a story. At Midnight Boheme, we don’t just design marks—we craft miniature love letters to the soul of a brand. Behind each elegant curve, bold typeface, or clever symbol is hours of sketching, strategizing, tweaking, and, yes—sometimes obsessing over the placement of a single dot. In this post, we’re pulling back the curtain to show you a few of our favorite logo designs—and the creative magic that brought them to life.


How to Tell If Your Website Needs a Redesign
Your website may not come with an expiration date, but like an old business card or a faded sign above your door, there comes a time when it stops representing who you are. If your site looks or feels like it’s stuck in a time warp—or worse, if it’s not bringing in results—it may be time for a makeover. At Midnight Boheme, we specialize in crafting websites with visual flair and business strategy in mind.


Building a Boutique Website: Small Business, Big Personality
In a digital world full of cookie-cutter templates and soulless scrolls, your website shouldn’t blend in—it should stand out like a French Quarter balcony at sunset. Whether you're a solopreneur, a creative professional, or a boutique business owner, your website isn’t just a place to park your services—it’s the heart of your brand, the first impression, and your 24/7 storefront. And it should look, sound, and feel unmistakably you.


Your Website Is Your Storefront: Why First Impressions Matter Online
In the age of endless scrolling and split-second decisions, your website is more than just a URL—it’s your digital storefront, your brand ambassador, and your first handshake with potential customers. And just like a beautiful brick-and-mortar shop window stops people in their tracks, your homepage should captivate at first click. At Midnight Boheme, we design boutique websites that make stunning first impressions—and lasting ones.


The Midnight Boheme Website Process: From Idea to Launch
Between copy, layout, branding, and technical bits, it’s easy to feel like you’re juggling flaming code. At Midnight Boheme, we don’t just design websites—we guide you through the process, step-by-step, with creativity, clarity, and Southern hospitality. Whether you're a small business owner, a creative entrepreneur, or a local NOLA brand with big personality, we craft sites that speak your style and serve your goals.


Swipe-Worthy & Scroll-Stopping: Designing Ads for the Digital Era
Welcome to the jungle—of feeds, stories, reels, carousels, and chaos. In the digital era, attention spans are short, thumbs are fast, and your ad has milliseconds to make an impression. At Midnight Boheme, we design digital ads that do more than look pretty. They pause the scroll, spark curiosity, and turn views into clicks—and clicks into customers. Here's how we craft campaigns for the screen that shine just as bright as our print work (but in pixels).


To Blog or Not to Blog? Why Content Still Reigns in 2025
We get it—you're busy running your small business, designing products, booking clients, managing socials, and (hopefully) living your life. So when someone asks, “Are you keeping up with your blog?” your response might be a polite laugh… or a dramatic eye-roll. But before you write off blogging as a dusty relic of the early 2000s, let’s get one thing straight: In 2025, content is still king—and blogging is your crown.


Billboards to Banners: Scaling Design Without Losing Impact
Small designs win hearts. Big designs stop traffic. But going from business card to billboard isn’t as easy as clicking “scale up.” At Midnight Boheme, we know that size matters—and so does strategy. Whether you're printing a 10-foot tradeshow banner, a storefront window cling, or a highway billboard, every large-format design must be bold, clean, and razor-focused. Here’s how we scale designs for the big stage—without losing visual clarity, brand consistency, or oomph.


10 Iconic Advertising Campaigns Every Designer Can Learn From
The world of advertising has produced campaigns so powerful that they’ve become part of culture itself. These famous ad campaigns didn’t just sell products—they told stories, built emotional connections, and left lasting impressions. For designers, these campaigns are more than history—they’re blueprints for creative ad inspiration that remain just as relevant today.


QR Menus, Printed Menus, or Both? Designing for a Hybrid World
In a world where the swipe meets the server and the tap meets the table, restaurants are no longer choosing between digital and printed menus—they’re navigating both. The rise of QR codes and touchless tech didn’t eliminate the printed menu—it just gave diners options. At Midnight Boheme, we design menus that work beautifully on screen and on the table. Here’s how to decide which menu format suits your business—and how to make sure your brand personality shines through either


🎃 Celebrating 10+ Years of Creative Magic with the Krewe of BOO! 👻
From parade posters to spooky soirées — Midnight Boheme brings the spirit of Halloween to life in New Orleans every October. For more than a decade, Midnight Boheme has joined forces with Brian Kern and the Krewe of BOO! to conjure the visual magic behind New Orleans’ Official Halloween Parade and its entire weekend of wickedly fun festivities. From branding, logo design, and website creation to marketing campaigns, advertising, and event collateral , Midnight Boheme’s c


Meet the Maestra of the New Orleans Krewe of BOO! Halloween Parade
Designer Laura Kuhn is a creative force in New Orleans culture. We caught up with Laura to dish on Krewe of BOO!, dream floats, and how New Orleans fuels her endlessly imaginative, spooky, and spectacular world. When it comes to blending the eerie and the elegant, few do it better than Laura Kuhn. As the creative force behind design firm Midnight Boheme and the longtime designer for the New Orleans Krewe of BOO! Halloween parade, Laura has built a career on turning imaginatio


Case Study: How Smart Advertising Design Elevated a Local Brand
For many small businesses, marketing challenges aren’t just about spreading the word—it’s about standing out in a crowded marketplace. Strong design can be the deciding factor between being overlooked and being unforgettable. In this advertising case study, we’ll showcase how Midnight Boheme partnered with a local brand to create promotional design success that translated into measurable growth.


The Art of the Poster: Designing for Events, Promotions, and Impact
Event posters may have started as street-corner staples, but even in today’s digital-first world, they remain one of the most effective promotional tools. Why? Because a great poster is both a work of art and a marketing engine. Whether plastered on a café wall, shared on Instagram Stories, or printed large for an event venue, posters carry the power to inform, inspire, and excite audiences. At Midnight Boheme, we’ve seen firsthand how thoughtful design transforms a poster in
bottom of page
